Guide6 min read
What SEO actually costs, and why
What genuinely drives the price of SEO work, the three engagement models you will be offered, and the situations where buying SEO is the wrong decision.
Resources
Practical guides for people who have to do the work
Every piece here is written to be usable without hiring us. If a large publisher could write it and do it better, we don't publish it — which means fewer resources, going deeper, on a narrower set of things.
Start here
Checklist5 min read
Technical SEO checklist for Next.js sites
A checklist of the Next.js-specific technical SEO failures that actually cost rankings: metadata merging, trailing slashes, export mode and canonical drift.
Comparison5 min read
n8n vs Make vs Zapier: choosing an automation platform
How the three genuinely differ on pricing model, self-hosting, error handling and complexity ceiling — and which one to choose for each specific use case.
AI Automation
See the service →Insight5 min read
Why most AI chatbots don't convert
Chatbots usually fail for reasons that have nothing to do with the model. Four design faults that cost conversions, and what to build instead of a bot.
Guide5 min read
WhatsApp Business API: what it can and cannot do
Template approval, the 24-hour service window, opt-in rules and the pricing model that surprises teams — plus what the API genuinely cannot be used for.
Insight5 min read
Should you automate this? A decision framework
Most automation advice assumes the answer is yes. Here are the four conditions that make automating a process actively worse than leaving it alone.
Comparison5 min read
n8n vs Make vs Zapier: choosing an automation platform
How the three genuinely differ on pricing model, self-hosting, error handling and complexity ceiling — and which one to choose for each specific use case.
Guide6 min read
What SEO actually costs, and why
What genuinely drives the price of SEO work, the three engagement models you will be offered, and the situations where buying SEO is the wrong decision.
Checklist5 min read
Technical SEO checklist for Next.js sites
A checklist of the Next.js-specific technical SEO failures that actually cost rankings: metadata merging, trailing slashes, export mode and canonical drift.
Checklist6 min read
SEO audit: what to check, in what order
A technical SEO audit ordered by dependency rather than importance, so each check is only worth running once the one before it has actually passed.
Guide5 min read
How long SEO takes to work
Why the honest answer is a range rather than a number, what separates a six-month result from an eighteen-month one, and how to tell it is working.
Web Design
See the service →Checklist5 min read
Website redesign checklist: keeping the rankings you already have
A redesign checklist ordered by when the damage happens — most ranking loss is decided before design starts, and is invisible until weeks after launch.
Comparison4 min read
UI vs UX: what the difference actually costs you
The distinction only matters when it changes a decision. Where each one fails, which problems get misdiagnosed as the other, and how to tell them apart.
Web Development
See the service →Checklist5 min read
Technical SEO checklist for Next.js sites
A checklist of the Next.js-specific technical SEO failures that actually cost rankings: metadata merging, trailing slashes, export mode and canonical drift.
Guide4 min read
Core Web Vitals: fixing the three that matter
Which of the three Core Web Vitals actually cost you traffic, what genuinely moves each one, and the honest limits of what fixing them will achieve.
Ecommerce
See the service →Comparison3 min read
Shopify vs WooCommerce: which one fits your store
How the two genuinely differ on total cost, control and who maintains them, plus the situations where the one we would not recommend is the better fit.
Guide4 min read
Product page SEO: where search intent meets conversion
What a product page has to answer, why manufacturer copy fails, and the variant decision that quietly splits relevance across pages that should be one.
Checklist4 min read
Ecommerce SEO checklist: the failures specific to stores
Faceted URLs, variant duplication and out-of-stock pages waste more crawl budget than anything else. Ordered by how much damage each one does at scale.
Guide4 min read
Checkout optimization: finding where buyers actually leave
Abandonment costs most here because intent was highest. The friction points that matter, and how to find yours rather than working through a generic list.
PPC & Paid Ads
See the service →Comparison4 min read
Search vs Performance Max: which campaign type, and when
How the two genuinely differ on control, reporting and inventory, plus the specific situations where each one is the wrong choice for the account.
Guide4 min read
How to set a Google Ads budget
How to work a budget backwards from your own unit economics rather than guesswork, what a viable minimum looks like, and when to increase or stop.
Insight4 min read
On Meta Ads, creative does the targeting
Audience settings matter less than they used to. What actually varies performance now, why creative volume beats creative polish, and how to test.
Comparison4 min read
Landing page or service page for paid traffic?
When paid traffic should land on a dedicated page, when your existing service page converts better, and the SEO cost of getting this decision wrong.
CMS Development
See the service →Comparison4 min read
Headless vs traditional CMS: which one, and when
They fail in different places. Where each one breaks, what headless actually costs you in editor experience, and the question that settles the decision.
Guide5 min read
Choosing the right CMS: a decision framework
Most CMS choices are made on feature lists and regretted on workflow. Six questions that decide it, and the case for not adopting one at all.
Everything
Filter by type or by the service each piece supports.
26 resources
Insight5 min read
Why most AI chatbots don't convert
Chatbots usually fail for reasons that have nothing to do with the model. Four design faults that cost conversions, and what to build instead of a bot.
Guide5 min read
WhatsApp Business API: what it can and cannot do
Template approval, the 24-hour service window, opt-in rules and the pricing model that surprises teams — plus what the API genuinely cannot be used for.
Guide6 min read
What SEO actually costs, and why
What genuinely drives the price of SEO work, the three engagement models you will be offered, and the situations where buying SEO is the wrong decision.
Checklist5 min read
Website redesign checklist: keeping the rankings you already have
A redesign checklist ordered by when the damage happens — most ranking loss is decided before design starts, and is invisible until weeks after launch.
Comparison4 min read
UI vs UX: what the difference actually costs you
The distinction only matters when it changes a decision. Where each one fails, which problems get misdiagnosed as the other, and how to tell them apart.
Checklist5 min read
Technical SEO checklist for Next.js sites
A checklist of the Next.js-specific technical SEO failures that actually cost rankings: metadata merging, trailing slashes, export mode and canonical drift.
Insight5 min read
Should you automate this? A decision framework
Most automation advice assumes the answer is yes. Here are the four conditions that make automating a process actively worse than leaving it alone.
Comparison3 min read
Shopify vs WooCommerce: which one fits your store
How the two genuinely differ on total cost, control and who maintains them, plus the situations where the one we would not recommend is the better fit.
Checklist6 min read
SEO audit: what to check, in what order
A technical SEO audit ordered by dependency rather than importance, so each check is only worth running once the one before it has actually passed.
Comparison4 min read
Search vs Performance Max: which campaign type, and when
How the two genuinely differ on control, reporting and inventory, plus the specific situations where each one is the wrong choice for the account.
Guide4 min read
Product page SEO: where search intent meets conversion
What a product page has to answer, why manufacturer copy fails, and the variant decision that quietly splits relevance across pages that should be one.
Guide4 min read
How to set a Google Ads budget
How to work a budget backwards from your own unit economics rather than guesswork, what a viable minimum looks like, and when to increase or stop.
Comparison5 min read
n8n vs Make vs Zapier: choosing an automation platform
How the three genuinely differ on pricing model, self-hosting, error handling and complexity ceiling — and which one to choose for each specific use case.
Insight4 min read
On Meta Ads, creative does the targeting
Audience settings matter less than they used to. What actually varies performance now, why creative volume beats creative polish, and how to test.
Guide4 min read
Mapping a process before you automate it
The step every failed automation skipped. How to document a process so the exceptions surface before you build, not after the workflow is in production.
Comparison4 min read
Landing page or service page for paid traffic?
When paid traffic should land on a dedicated page, when your existing service page converts better, and the SEO cost of getting this decision wrong.
Guide5 min read
How long SEO takes to work
Why the honest answer is a range rather than a number, what separates a six-month result from an eighteen-month one, and how to tell it is working.
Comparison4 min read
Headless vs traditional CMS: which one, and when
They fail in different places. Where each one breaks, what headless actually costs you in editor experience, and the question that settles the decision.
Checklist5 min read
Google Ads audit: what to check, in what order
A Google Ads audit ordered by dependency: check tracking before structure, and structure before bids, because each stage makes the next one worth running.
Checklist4 min read
Ecommerce SEO checklist: the failures specific to stores
Faceted URLs, variant duplication and out-of-stock pages waste more crawl budget than anything else. Ordered by how much damage each one does at scale.
Checklist5 min read
CRM automation: what to wire up first
Ordered by dependency, not ambition. Get capture and hygiene right before sequences, because automation on bad pipeline data multiplies the bad data.
Guide4 min read
Core Web Vitals: fixing the three that matter
Which of the three Core Web Vitals actually cost you traffic, what genuinely moves each one, and the honest limits of what fixing them will achieve.
Guide4 min read
Conversion tracking that actually works
Why most tracking misreports, how to verify it end to end, and the offline import that separates optimising for leads from optimising for customers.
Template2 min read
A content brief template that actually constrains the writer
A brief that decides search intent, the angle, what to exclude and the internal links a piece must earn — before anyone writes a word. With a filled example.
Guide5 min read
Choosing the right CMS: a decision framework
Most CMS choices are made on feature lists and regretted on workflow. Six questions that decide it, and the case for not adopting one at all.
Guide4 min read
Checkout optimization: finding where buyers actually leave
Abandonment costs most here because intent was highest. The friction points that matter, and how to find yours rather than working through a generic list.
Recently published
Insight5 min read
Why most AI chatbots don't convert
Chatbots usually fail for reasons that have nothing to do with the model. Four design faults that cost conversions, and what to build instead of a bot.
Guide5 min read
WhatsApp Business API: what it can and cannot do
Template approval, the 24-hour service window, opt-in rules and the pricing model that surprises teams — plus what the API genuinely cannot be used for.
Guide6 min read
What SEO actually costs, and why
What genuinely drives the price of SEO work, the three engagement models you will be offered, and the situations where buying SEO is the wrong decision.