How much should we spend on ads to start?

Enough to gather statistically meaningful data within a reasonable window, which depends on your cost per click and conversion rate rather than on a universal figure. We work backwards from your target cost per acquisition and how many conversions a month you need to learn anything. If the maths does not support a test, we will tell you before you fund it.

How do you charge — percentage of spend or flat fee?

A percentage of ad spend creates an incentive to recommend spending more, which is a conflict we would rather not have. We prefer a scope-based fee tied to the work and the account complexity, so the advice to pause or cut a channel costs us nothing.

How long before paid ads work?

You can have qualified traffic within days of launch, but the first two to four weeks are largely learning: the platforms need conversion data before their optimisation is useful, and so do we. Meaningful judgements about profitability usually need six to eight weeks unless volume is high.

Do you need conversion tracking set up first?

Yes, and it is not negotiable. Without reliable conversion tracking the platform optimises toward the wrong outcome and neither of us can tell a good campaign from an expensive one. If tracking is broken or missing, fixing it is the first phase of the engagement.

Who owns the ad accounts?

You do. Accounts are created under your billing and ownership, and we work inside them with granted access. If you stop working with us, you keep the accounts, the history and the learning that came with them.

PPC

PPC Agency: Paid Ads Judged on Revenue, Not Clicks

Vedixx plans, builds and manages paid campaigns across Google and Meta, and is accountable for what the spend returns. Conversion tracking is fixed before budget scales, fees are scope-based rather than a percentage of your spend, and every account is created under your own ownership.

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What does a PPC agency do?

A PPC agency plans, builds and manages paid advertising campaigns across search and social platforms, and is accountable for the return on that spend. The work covers keyword and audience research, campaign structure, ad and landing-page testing, bid and budget management, conversion tracking, and reporting that ties advertising spend to revenue rather than to clicks or impressions.

What's included

Conversion tracking first

Before any budget scales, we verify that conversions are recorded accurately and once each. Platforms optimise toward whatever you tell them to; feed them bad data and they will spend efficiently on the wrong outcome.

Account structure

Campaigns organised so budget, intent and reporting align. Most inherited accounts are structured for how they grew historically rather than for how decisions now need to be made.

Search & audience research

Keyword and audience work grounded in commercial intent, plus a negative keyword strategy that keeps you out of queries you would never choose to buy.

Creative & copy testing

Systematic testing of angles rather than tweaking one ad forever. On Meta especially, creative volume is now the primary performance lever.

Landing page alignment

The page has to answer the promise the ad made. We will tell you when the landing page is the constraint, and we can build it — a slow or mismatched page raises your click cost as well as losing the sale.

Revenue reporting

Reporting on cost per acquisition and return on ad spend traced to closed revenue, not a dashboard of impressions that answers no decision.

How a paid account is run

The first step is where most engagements are won or lost. Scaling budget on top of broken tracking is the most expensive mistake in paid media, and it is extremely common.

1
Fix tracking
Verify conversions fire once, accurately, and match what the business counts as a sale. Nothing else matters until this holds.
2
Structure
Rebuild campaigns so budget follows intent and reporting answers real questions.
3
Test
Ads, audiences, offers and landing pages tested deliberately, one variable at a time where volume allows.
4
Scale what works
Budget moved toward proven segments; losers paused rather than nursed indefinitely.
5
Attribute
Outcomes tied back to source so spend decisions are made on revenue rather than platform-reported conversions.

Where it pays for itself

Spend rising, returns flat

The problem: Budget has grown steadily but revenue has not followed. Platform dashboards look healthy while the finance numbers disagree.
What we build: A tracking audit to find double-counted or missing conversions, then a search terms and placement review to identify where budget leaks into low-intent traffic.
The result: A true cost per acquisition figure, and usually a list of spend that was buying nothing.

Inherited account nobody understands

The problem: Campaigns built by three previous agencies, overlapping keywords, paused experiments nobody dares delete, and no documentation.
What we build: A structural rebuild around current intent and budget, migrating the conversion history that matters and retiring what does not.
The result: An account whose structure explains itself and can be handed to anyone.

Good traffic, poor conversion

The problem: Clicks are relevant and cheap, but the landing page converts poorly, so the account looks like an ads problem when it is not.
What we build: Landing page alignment to the ad promise, speed work, and a simplified conversion path — measured against the same cost per acquisition target.
The result: The same traffic produces more conversions without raising bids.

Launching paid from zero

The problem: No account history, no conversion data, and pressure to show results quickly on a limited budget.
What we build: A deliberately narrow launch on highest-intent terms and audiences, with tracking built first and budget expanded only as data justifies it.
The result: Learning bought efficiently rather than budget spent proving what was already predictable.

How it works

1
Audit and fix measurement
Conversion accuracy, attribution settings and platform-to-CRM agreement. Everything downstream depends on this being right.
2
Agree the target
A cost per acquisition or return on ad spend figure that works for your margins, so success is defined before spend starts rather than argued about after.
3
Rebuild structure
Campaigns organised around intent and budget priority, with negatives and exclusions applied from the start.
4
Test systematically
A testing cadence for creative, audiences and landing pages, with enough volume per variant to draw a real conclusion.
5
Scale and report
Budget moved toward what clears the target, with reporting that traces spend to revenue.

Typical timeline

Phase	Duration	What you get
Audit & tracking	1–2 weeks	Verified conversion tracking, wasted-spend findings and a target CPA or ROAS agreed.
Build or rebuild	1–2 weeks	Restructured campaigns, negatives, audiences and initial creative live.
Learning period	2–4 weeks	Enough conversion data for platform optimisation and early performance judgements.
Optimisation	Ongoing	Testing cadence, budget reallocation and revenue reporting.

Percentage of ad spend vs scope-based fees

How an agency charges shapes the advice it gives. This is worth understanding before you sign anything, including with us.

	Percentage of ad spend	Scope-based fee
Incentive created	Recommending more spend increases the fee.	Advice to pause or cut a channel costs the agency nothing.
Cost predictability	Rises automatically as budget grows.	Fixed against agreed scope; changes only when the work does.
Efficiency gains	Cutting wasted spend reduces the agency’s own fee.	Efficiency is rewarded rather than penalised.
Best for	Very large accounts where management effort genuinely scales with spend.	Most businesses, and anyone who wants candid advice about budget.

Technologies we build on

Platforms

Google Ads
Meta Ads Manager
Microsoft Ads
LinkedIn Ads

Measurement

GA4
Google Tag Manager
Server-side tracking
Meta Conversions API

Feeds & data

Google Merchant Center
Product feed optimisation
Offline conversion import
CRM revenue matching

Reporting

Looker Studio
Attribution modelling
Cohort analysis
Budget pacing

Systems we connect

Google AdsMeta AdsGA4Google Tag ManagerGoogle Merchant CenterHubSpotSalesforcePipedriveShopifyWooCommerceStripeLooker Studio

Who this is for

E-commerce

Shopping and Performance Max campaigns where feed quality often matters more than bidding.

B2B & SaaS

Long cycles needing offline conversion import so the platform optimises toward closed deals, not form fills.

Professional services

High-value, low-volume lead generation where a single conversion justifies a high cost per click.

Local services

Geographic targeting and call tracking where the phone matters more than the form.

Education

Intake-deadline campaigns with sharp seasonal peaks and troughs.

Real estate

Area-targeted lead generation with fast follow-up requirements.

What drives the cost

Two costs are separate and often confused: the media budget you pay the platforms, and the fee you pay for management. We quote the second against scope, so growing your budget does not automatically grow our fee.

Number of platforms

One search account is straightforward. Search, shopping, Meta and LinkedIn together means four sets of structure, creative and reporting.

Account complexity

Product count, geographies, languages and campaign types all multiply the work of managing and reporting on an account.

State of tracking

If measurement is broken or absent, fixing it is a phase in its own right — and it is not optional.

Creative production

Meta in particular consumes creative. Whether you supply it or we produce it materially changes scope.

Landing page work

If pages need building or rebuilding, that sits alongside campaign management rather than inside it.

Reporting depth

Platform reporting is free; tracing spend to closed revenue in your CRM takes integration work worth doing once.

Account audit

A review of structure, wasted spend, tracking and quick wins. Findings are yours regardless of what follows.

Build & launch

Tracking, structure and campaigns built from scratch or rebuilt, then handed over or managed.

Ongoing management

Continuous testing, optimisation and reporting at a fee tied to scope rather than spend.

What you end up with

Conversion tracking you can actually trust
A cost per acquisition target agreed before spend scales
Wasted spend identified and cut rather than absorbed
Campaign structure that explains itself to anyone
Reporting tied to revenue, not impressions
Ad accounts owned by you, with the history intact

Key takeaways

Fix conversion tracking before scaling budget. Platforms optimise efficiently toward whatever you measure, including the wrong thing.
Percentage-of-spend pricing rewards an agency for recommending more spend. Understand the incentive before you sign.
The search terms report is where most wasted spend hides. Read it regularly.
A landing page mismatch raises your click cost as well as losing the sale — it is an ads problem, not just a website one.
Own your ad accounts. The conversion history is an asset you should not have to leave behind.

Related services

Google Ads

Search and Performance Max, structured around intent.

Facebook & Meta Ads

Creative-led acquisition with real attribution behind it.

AI Automation

Automations that keep running after the engagement ends.

SEO Services

Technical, content and authority work as one system.

Web Development

Fast, maintainable sites that survive their own growth.

Ecommerce & CMS Solutions

Storefronts built to convert, on Shopify and WooCommerce.

FAQ

Questions? Answered.

A PPC agency plans, builds and manages paid advertising campaigns across search and social platforms, and is accountable for what that spend returns. The work covers keyword and audience research, campaign structure, ad and landing-page testing, bid and budget management, conversion tracking, and reporting that ties spend to revenue rather than to clicks.

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