Do you redesign existing websites or only build new ones?

Both, and the two are genuinely different jobs. A redesign carries risk a new build does not: the existing site has earned rankings, links and traffic, and a redesign can lose all three in ways that only become visible weeks later. We treat preserving that as a requirement of the project rather than a bonus.

Will a redesign hurt my search rankings?

It can, and this is the most common expensive outcome of a redesign. Rankings are lost when URLs change without redirects, when content is cut because it looked dated, or when the new site is slower or harder to crawl. Each is avoidable, and avoiding them is planning work done before design starts — not a fix applied afterwards.

How long does a website design project take?

It depends far more on decision speed than on design time. The work itself is predictable; what varies is how quickly content is supplied and approvals are given. Projects that run late almost always do so because a draft sat waiting for a decision, not because the design took longer than expected.

Do you provide the content or do we?

Either, and it changes both cost and timeline substantially. Designing around real content produces a better result than designing around placeholder text and fitting words in later — so if you supply the content, supply it early. If we write it, that is scoped as its own workstream.

What do you need from us to start?

A clear view of what the site is for commercially, who it is for, and what a visitor should do. Plus access to whoever can approve decisions. Brand assets and content help, but the constraint is almost always availability of decisions rather than availability of materials.

Web Design

Web Design That Serves the Decision, Not the Portfolio

Vedixx designs websites around what a visitor is trying to do and what the business needs them to do next. Structure, hierarchy and the conversion path are decided before any visual work begins, and on a redesign, protecting existing rankings is a project requirement rather than something handled afterwards.

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What does a web design agency actually do?

A web design agency decides what a website contains, how it is structured, and how a visitor moves from arriving to taking action — then designs the interface that delivers it. The visual work is the last stage rather than the first. On an existing site, the agency is also responsible for preserving the rankings, links and traffic the current site has already earned.

What's included

Structure before styling

What each page contains and in what order, decided before anything is designed. A page that looks excellent and buries the thing a visitor came for is a design failure, however good the visual work is.

Conversion path design

The route from arrival to enquiry, mapped deliberately. Most sites lose people not because a button is the wrong colour but because the next step is unclear at the moment they were ready to take it.

Content-first layouts

Designed around real content wherever it exists. Designing around placeholder text and fitting words in later is how pages end up with headings nobody would write and sections nobody needed.

Ranking preservation on redesigns

URL mapping, redirect planning and content auditing done before design starts. A redesign that loses the traffic the old site earned has cost more than it delivered, and the loss surfaces weeks later.

Design system, not one-off pages

Components defined once and reused, so page fifty looks like page two and nobody has to reinvent a layout under deadline. This is what makes a site maintainable after the project ends.

Built for the people maintaining it

Designs your team can actually populate without a designer. A layout that only works with perfectly cropped photography and exactly forty-two characters of heading text will not survive contact with real content.

Where it pays for itself

A site that gets traffic but few enquiries

The problem: Visitors arrive and leave without acting. Rankings are fine; the conversion rate is not.
What we build: Audit the path from arrival to action, identify where intent is lost, and redesign the hierarchy and calls to action around the decision the visitor is actually making.
The result: More of the existing traffic converts, without spending anything more on acquisition.

A redesign that must not lose rankings

The problem: The current site performs in search but looks dated and is hard to update.
What we build: URL inventory and mapping first, content audit second, design third. Every existing URL either survives or gets a planned redirect, and content that earns rankings is preserved rather than trimmed for aesthetics.
The result: A modern site that keeps the search performance the old one built.

A team that cannot update their own site

The problem: Every change needs a developer, so the site slowly stops reflecting the business.
What we build: A component-based design that maps onto a content system, with layouts that hold together whatever real content is put into them.
The result: The team publishes without waiting, and the site stays current.

How it works

1
1. Understand the commercial job
What the site is for, who it serves, and what a visitor should do. Without this the rest is decoration with a budget.
2
2. Audit what exists
On a redesign: every URL, what ranks, what earns links, what converts. This is the stage that determines whether the project protects or destroys existing performance.
3
3. Structure and hierarchy
What each page contains, in what order, and how pages relate. Decided in outline form before anything is designed.
4
4. Design the system
Components, typography, spacing and states defined once. Pages are then assembled from a system rather than drawn individually.
5
5. Design the pages
Real content, real constraints, mobile first. Reviewed against the conversion path rather than against taste.
6
6. Build and verify
Implementation, then verification that redirects resolve, canonicals are correct, and performance has not regressed. On a redesign this stage decides whether the rankings survive.

Design-led versus template-led

Both are legitimate. The right answer depends on how much the site has to do commercially, not on which sounds more impressive.

	Custom design	Template or theme
Upfront cost	Higher	Lower
Time to launch	Longer	Faster
Fit to your business	Built around your actual offer	You adapt to the template
Performance control	Full — nothing shipped that is not needed	Limited — themes carry weight you cannot remove
Differentiation	Distinct	Recognisably the same as others
Best when	The site is a primary sales channel	Speed and budget matter more than fit

Technologies we build on

Design

Figma
Design systems
Component libraries

Build

Next.js
React
Tailwind CSS
Semantic HTML

Performance

Core Web Vitals
Responsive images
Font optimisation

Accessibility

WCAG 2.1 AA
Keyboard navigation
Screen-reader testing

What drives the cost

Design work is priced by scope — how many distinct page types, how much content needs creating, and whether an existing site has to be preserved through the change. We do not publish a price list because a five-page brochure site and a fifty-page service architecture are not the same project.

Number of distinct page types

Not page count. Twenty pages built from four templates is a smaller job than eight pages that each need their own layout.

Whether content exists

Designing around real content is faster and produces a better result. Writing it is a separate workstream with its own cost.

Redesign versus new build

A redesign carries audit, URL mapping and redirect planning that a new build does not. That work protects existing traffic and it is not optional.

How much your team absorbs

Content, photography, and fast approvals reduce cost meaningfully. Waiting for decisions is a real cost that appears as timeline rather than invoice.

Project

A defined build or redesign with a clear finish line.

Design system

Component library and standards, with your team building pages from it.

Ongoing

Continuous improvement against conversion data once the site is live.

Common mistakes

Redesigning without a URL map

Every changed URL without a redirect discards the ranking and links that URL had earned.

Do this instead: Inventory every existing URL before design starts, and decide for each whether it survives, redirects, or is deliberately retired.

Cutting content because it looks dated

Length is often what makes a page rank. Trimming it for visual balance can remove the reason it performs.

Do this instead: Audit which pages earn traffic and links, and treat their content as a constraint on the design rather than material to be edited down.

Designing around placeholder text

Real content never matches the shape of the placeholder, so layouts break at exactly the point the project is meant to be finishing.

Do this instead: Design around real content wherever it exists, and design for variable length where it does not.

Treating performance as a build problem

Large hero images, heavy fonts and animation are design decisions with a measurable performance cost that developers cannot undo later.

Do this instead: Set a performance budget at the design stage and hold the design to it.

Judging the design by how it looks in review

A review meeting on a large monitor is nothing like a visitor on a phone with one specific question.

Do this instead: Review on the devices your visitors actually use, against the task they are actually trying to complete.

What you end up with

A site structured around what visitors are trying to do
A conversion path that is deliberate rather than accidental
Rankings preserved through a redesign, not rebuilt afterwards
A component system your team can extend without a designer
Performance budgets set at design time and held

Key takeaways

Structure decides more than styling. A beautiful page that buries the answer still fails.
On a redesign, the URL map is the single most important document in the project.
Content length is often the reason a page ranks — treat it as a constraint, not a draft.
Design decisions carry performance costs that development cannot reverse.
A design nobody on your team can populate will stop reflecting your business within a year.

Related services

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Automations that keep running after the engagement ends.

SEO Services

Technical, content and authority work as one system.

PPC & Paid Ads

Paid acquisition measured on profit, not clicks.

Web Development

Fast, maintainable sites that survive their own growth.

Ecommerce & CMS Solutions

Storefronts built to convert, on Shopify and WooCommerce.

CMS Development

Content systems your team can operate without a developer.

FAQ

Questions? Answered.

Design decides what the page contains, how it is structured and how a visitor moves through it. Development builds it. On a small project the same people do both; on a larger one the split matters, because a design signed off without a developer in the room routinely produces something slow, awkward to maintain, or impossible to build as drawn.

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