Technical SEO Services: Remove the Reasons You Cannot Rank

Published but never indexed

The problem

Months of content has gone live and Search Console shows a large gap between submitted and indexed URLs. The assumption is that more content is needed.

What we build

Coverage triage to find why pages are excluded — usually canonical conflicts, thin duplicates or crawl budget consumed by parameter URLs — then fixing the cause rather than adding more pages.

The result

Existing content becomes eligible to rank without commissioning a single new article.

Traffic lost after a migration

The problem

A replatform or redesign went live and organic traffic dropped sharply, with no obvious cause and mounting pressure to explain it.

What we build

Comparison of pre- and post-migration URL inventories, redirect mapping audit, and recovery of orphaned or 404-ing pages that still hold external links.

The result

Accumulated authority reconnected to its new destination instead of being written off.

Content invisible to crawlers

The problem

Key copy and internal links only appear after JavaScript hydration, so the server-rendered HTML a crawler first sees is nearly empty.

What we build

Render testing to identify what is missing pre-hydration, then moving indexable content and links into the server-rendered response.

The result

Crawlers see the same page a user does, on the first pass rather than the second.

Crawl budget wasted on noise

The problem

Faceted navigation and tracking parameters generate thousands of near-duplicate URLs, and the pages that matter are crawled rarely.

What we build

Parameter handling, canonical strategy and robots rules that keep crawlers on pages worth indexing, verified against server logs where available.

The result

Crawl attention concentrated on commercially relevant pages.

Fixing Core Web Vitals before indexation

Performance is visible, measurable and satisfying to improve. Indexation is none of those things, which is why it gets skipped. A fast page that is not indexed earns nothing.

Do this instead: Confirm coverage in Search Console first. Performance work comes after the page is eligible to rank.

Trusting a crawler over Search Console

Third-party crawlers simulate; they do not tell you what Google actually did. A site can crawl perfectly in a tool and still be substantially unindexed.

Do this instead: Use crawlers to find candidates, Search Console to confirm reality.

Blocking crawlers at the CDN by accident

Bot protection and WAF rules routinely challenge or block clients that do not look like browsers. Search and AI crawlers can be caught by rules nobody in the SEO team knows exist.

Do this instead: Verify with Search Console URL Inspection live test, and check AI crawler access deliberately rather than assuming.

Migrating without a URL inventory

Redirects written from memory miss the long tail — old campaign URLs, deprecated pages that still hold links. Damage surfaces weeks later when recovery is hardest.

Do this instead: Export every indexed URL before migration, map each to a destination, verify status codes after launch.

Deriving sitemap lastmod from file timestamps

Version control does not preserve modification times, so a fresh checkout gives every page the same date. Google detects unreliable lastmod and stops trusting it.

Do this instead: Use the content’s own updated date, or the commit date for that file.